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HTML Email Templates – Use HTML 4.0 for Newsletters

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A designer coded an html template using CSS best practices. But many webmail clients supports only HTML 4.0 markups, which means I must re-code these templates using table layouts and font tags.

For best compatibility across webmail accounts & email clients it’s best to use HTML 4.0 markups. Here are some tips to follow:

  • Do not use CSS files or style tags
  • Use tables for positioning and layouts and specify width and height values
  • Use font tags to control appearance of text
  • Specify height and width on images so when images are blocked, other elements are still in position

Test with the following email clients:

  • Outlook 2003
  • Outlook 2007
  • Thunderbird
  • Entourage (OSX version of Outlook)
  • Gmail
  • Hotmail
  • Yahoo Mail

If you can get the email template to work on all these clients, then you should be in good shape.

Written by John Lai

April 15th, 2009 at 11:53 pm

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One Response to 'HTML Email Templates – Use HTML 4.0 for Newsletters'

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  1. or use this single click email signature design testing service. Saves a lot of time!

    Jesper Frier

    17 Apr 09 at 12:46 am

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